In 2007, while making lunches for our two daughters, we became frustrated with the amount of plastic baggies used every day. The typical store bought lunchboxes we owned were impossible to clean, they collected crumbs and foul old-food odors. Worst of all, our kids were over the novelty of their lunchboxes less than a week after buying them! That was the start of our journey to re-invent the lunchbox. We knew there had to be a better way. We set out to balance our passion for the environment with our kids' passion for having fun.