"An aware parent loves all children he or she interacts with - for you are a caretaker for those moments in time."


Formerly a Marketing Communications professional, and currently a passionate Mompreneur; Gloria established B-Safe to create the much needed awareness around Child Safety in the Middle East. A spate of child accidents and injury related deaths in the UAE prompted Gloria to move beyond her 12 years Corporate Communications career to embark on a completely new journey - Child injury prevention and education.

With a humble aim to learn and further the cause of Child Safety Education, while bringing world-class childproofing products and services to the UAE, Gloria actively started gaining domain knowledge and expertise through reading and interacting with childproofers across the world and researching a host of safety products in her home. Gloria attended international child safety conventions, consulted renowned childproofing professionals, such as Dr. David Lask, founder of Childproofers, and Steve Weinstein, founding member of The International Association for Child Safety (IAFCS), joined international associations - The International Association for Child Safety (IAFCS) in the USA and The Royal Society for Prevention of Accidents (RoSPA) in the UK, and acquired child safety certifications (Home Safety Awareness Test), and the Professional Childproofer certification from Royal Baby Safety, USA.

Gloria’s aim is to lower the Child Injury incidents in the Middle East by creating awareness on child safety by bringing world-class childproofing products and knowledge based advisory services.

Dr. David. W. Lask, President, Childproofers, St. Louis, USA

Dr. David Lask is the President of Childproofers of St. Louis and a consulting partner at B-Safe. Dr. David started his Childproofing career with the company 20 years ago, and today heads the operations of Childproofers. A chiropractor by qualification and a hand’s on child-proofer by passion, Dr. David a well-known for his childproofing expertise in St. Louis, USA and has child-proofed over 5000 homes. He is also an active Child Safety consultant. Childproofers have affiliates in several states of the U.S and Mexico.